Archives for March 2013

BUILD YOUR BRAND BY TELLING YOUR STORIES

Brand building is no doubt the foundation of every successful business in this modern era of service orientated economy. Many companies with quality products and services have struggled to survive the competition just because they have failed to connect with the emotion of the customers (current and potential). In the past, focus is placed on […]

HOW TO ACQUIRE ACCOUNTING INFORMATION SYSTEM (AIS)

The decision to acquire accounting information system has become strategic in nature and now requires carefully planned and well thought out processes if a company is to succeed in it. Corporations spend huge amount of money on acquiring AIS but still have little or nothing to show for it. The main reason for this is […]

BUSINESS SOCIAL INTELLIGENCE IS A VITAL CONTRIBUTOR TO SUSTAINABLE STRATEGY DEVELOPMENT

Business social intelligence is a relatively new strategic paradigm that most successful companies are now turning their attention to. The fact that social media has come to stay is no longer news. Philip Kotler, a marketing icon years ago predicted that business social intelligence would be the backbone that would hold the success of every […]

WHAT IS ACCOUNTING ETHICS?

Accounting ethics is a body of good practices that is based on good conscience which accounting professional bodies promote. Professional accounting bodies like ACCA require that you complete an online accounting ethics module in order to be qualified as a chartered accountant in addition to meeting order requirements. Accounting ethics is deeply rooted in the […]

LIMITATIONS, DISADVANTAGES AND DRAWBACKS OF RATIO ANALYSIS

Limitations of ratio analysis are those characteristics of ratio analysis that acts as drawbacks when using ratios to get value added insights. Ratio analysis which is a powerful tool used by business stakeholders like management, investors, creditors, business analysts to establish useful relationship between variables has some weaknesses that makes it not to be so […]

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